The City of NYC hired me to design and manage a team to create this Program Search Portal, so residents could easily search youth and community development resources and programs.
What about branding?
Branding has been one of my primary practices, designing identities from scratch with companies such as Hereabout Home, or taking an existing identity and building comprehensive online brand guides to equip companies (like Cornell Tech’s Break Through Tech) with specific, detailed and easily accessible branded graphics, iconography, photography, templates, and full suite of use-case scenarios.
From text documents to the printing press, In Brief Law Magazine is a yearly publication that I designed for a decade. A booklet that I designed and art directed the photography, was featured in Communication Arts magazine. I have also worked on several Moleskine print projects.
Do you have experience with events or conferences?
I've designed for a wide range of NYC events, including wayfinding maps/signs, workbooks, huge building wraps and a variety of other event graphics for clients like The Rockefeller Foundation, Global Citizen Festival and Tribeca Film Festival.
What's something you're proud of?
Philanthropic-serving companies such as Dalberg, hire me to visually communicate their research. Instead of presenting a lengthy text-heavy report, they first send it to me to design infographics and visualizations that can be quickly understood, like this African Philanthropic Climate Report. This approach enables clear communication so that governments and organizations can work to solve big problems (like climate impact and access to healthcare).
I have collaborated and designed with talented friends for their companies: Creative Mornings, Anyway Magazine, and websites for filmmakers and musicians like Joan as Police Woman.
Can you go into more detail about your UX and UI experience?
I was on retainer for many years with a large online retailer, working with their designers, developers and VPs in projects such as:
1/ Determine ideal journeys from homepage all the way to checkout success message
2/ Identifying pain points in checkout experience, providing ideas; user testing to ensure solutions work for our intended audience/customers
3/ AI to assist customers in writing gift messages and finding gifts
4/ Adaptations to login, providing an easier, more intuitive experience
5/ Icon design, for consistent visual language throughout all apps and websites
6/ Email design including Transactional, Review Requests, and Reminders
7/ Customer service portal’s full UX and UI, for quality and consistency in servicing customers well
Can we talk?
Email me amy@kickassidy.com